Posted by shoegeek on Thursday, 23 September, 2010
• Gift cards will continue to reign supreme. Of the 72.5% of consumers who gave gift cards last year, 81.2% will give more this year, while only 12.1% will give fewer. Driving gift cards sales is the fact that well over half of gift card givers (63.6%) say they don’t know what to buy.
Posted by shoppinggeek on Thursday, 23 September, 2010
Beemer Research identified a number of important trends to look for this holiday season:
There will be huge crowds on Black Friday with 46.8% of Americans saying that they expect to shop the day after Thanksgiving compared to only 32.9% last year. This shopping frenzy is driven by the expectation of 52.6% of consumers who expect deals will be better this year.
Fifty-eight percent (58.0%) of consumers say they will be more bargain driven this year with 81.6% expecting retailers to cut prices just before Christmas, up from 76.5% last year. Nearly half (46.5%) will wait for 50% off this season before they buy, up from 39.5% last year, but 50% is not the limit.
The 50% off Christmas sale is a well-established phenomenon in consumers’ minds with 79.0% saying they “believe in 50% off sales.” compared with 77.9% last year. Seventy-eight percent of consumers (78.0%) believe in 60% off sales during Christmas!
Gift cards will continue to reign supreme. Of the 72.5% of consumers who gave gift cards last year, 81.2% will give more this year, while only 12.1% will give fewer. Driving gift cards sales is the fact that well over half of gift card givers (63.6%) say they don’t know what to buy.
Wal-Mart will continue to be king at Christmas with 85.3% of consumers expecting to shop there. A majority (64.4%) also say they are more likely to shop at Wal-Mart for toys due to their new lower prices campaign.
Families expect to stay at home this Christmas with 31.1% planning to travel less and only 21.3% planning to travel more. This Christmas, 32.4% of Americans plan to entertain less, with only 19.7% planning to entertain more, a huge drop from last year when 28.1% said they planned to entertain more.
AccessoryGeeks commercial will air on local San Gabriel Valley Channel 31
unfortunately video samples are not ready yet, but here’s what it looks like on youtube